Slow connection speed or frequent computer crashes and other failures often make the user a headache in the future these problems are expected to be resolved in the home appliance stores. Yesterday

(October 11, 2007)

, The reporter learned from the exclusive fashion appliances from the store this month will set up a computer repair agent teams, provide on-site services to full-time for the user solve problems, while ensuring the maintenance of reasonable prices and ultimately enhance the competitiveness of the market.

This, Dongguan, Dongguan, Suning and Gome said it would intervene or to enhance computer repair services, and professional Computer City is that the appliance store would not pose a threat and impact of its own, after all, strong computer repair professional, and product extension categories are broad, the former inevitably beyond the reach.

Situation: Jiucheng users of computer failures is difficult to solve

Research results related sectors, Dongguan, 85% of households have computers.

According the information of Dongguan in 2010 indexes, the city’s urban residents will reach 98% computer penetration, Internet rate will reach 95%, which means that in the future and maintenance of consumer electronics market with unprecedented potential.

But other than home appliances, computer virus attacks because of the frequency of failure is much higher than the average home appliances to about 90% of failures caused by the systems and software, its after-sales service users often feel confusion. Because the hardware manufacturers generally committed to a “three guarantees” while the operating system or software failures over the maintenance provided by third parties, and generally requires a separate fee.

Fashion Electrical Market Development staff Weihua said the stores in-depth investigation revealed that when the computer fails only 11% of families can be resolved by themselves or their family members, about 33% of families will turn to neighbors and friends Overall, 89% of users need the help of external technical support can only solve the problem.

Response: store a maintenance team to save market

Electric vice president who have made that fashion, given the special nature of the computer itself, and the user’s actual needs, the store more than a month time of preparation, in particular, introduced a service center repair computers Impossible, by external employed in two ways, and reserves a number of computer professionals. At the same time, with dozens of systems and software tools, and Testing Instrument, motherboard test card, tools, backpacks and other specialized maintenance equipment.

He said that in the specific service, the agent team will provide users with home and store services such as hardware installation settings, data backup and recovery, operating system and software installation, fault diagnosis and repair, and carry out the computer clean interior decoration and digital computer editing exclusive service. Manufacturers need to get maintenance for computers, agents will do it the other team members repair, thus eliminating the need for the user’s back and forth running around.

According to its introduction, the computer agent service from this month, an official in the Guancheng shop, Chang shops, large shops outside the tiger launched three stores in the reference line within the price basis, the fashion will ensure that the price is reasonable, thereby enhancing the field of home appliance stores in the competitiveness of maintenance services.

Industry: will be involved in service

For this new fashion initiative appliances, home appliance chain giant behave quite some panic. “In principle, computer maintenance and more from the manufacturers provide on-site services, but the initial installation and simple maintenance are provided over the store,” Minister of Marketing, Dongguan Yin Wenjun Su Ning said, after all, faster updating of computer products, its technical content and relatively Therefore, they do exist in the professional maintenance of no small difficulty. However, with the share of 3C products in the stores selling the share is rising, home appliance store on the computer repairs has become more of concern about the current headquarters of trial operation in Nanjing, 3C products specialty stores, and fully involved in maintenance services, “Once the successful trial, expected soon in Dongguan promotion.”

Advertisement Promotion Department, Dongguan China

U.S. outreach to Qin also said that the store in June this year launched the “household appliances Hospital” has already incorporated into the computer repair service areas. View of the current competitive situation, the store in the factory “Three Guarantees” service, based on the extension for a 1 year guarantee, at the same time, as the case for reasonable charges.